For Impact: The Charity Podcast

Hosted by Felicia Willow, the Mary Poppins of the Charity Sector, and Chris Pitt of Benefact Group, we uncover the myths and challenges that hold UK charities back, and look into what we can do to overcome them.

Why are the media so wrong about charities?

Podcast transcript

Why are the media so wrong about charities transcript

This podcast is provided for information purposes only and is general and educational in nature and does not constitute legal advice. The information contained herein should not be considered as a substitute for seeking professional advice in specific circumstances.

All opinions expressed are the individuals own and not of (or to be affiliated with) the Benefact Group plc or its group companies.

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Please note that over time the information contained herein may become out of date and may not constitute best market practice, that it is subject to change and new editions may be issued to incorporate such changes. You acknowledge that Benefact Group plc have no duty to provide such changes to this recording.

Podcast description

In this podcast we uncover why journalists and the public love an anti-charity story and highlight where they get it wrong – and why. We talk to a charity journalist, a media psychologist and an expert charity accountant crusading to transform charity financial journalism for the better to find out: why these stories are so prevalent, what can we do about them, and the negative impact they have on the sector.

“As an editor, if a journalist pitched me a story which was ‘small charity does brilliant work because that’s what it’s there to do’ versus ‘big charity goes horribly wrong’, sorry, but there’s only one of those that I’m commissioning.”

Russell Hargrave
, Charity Journalist

“It might be that overall, if you’re looking at big numbers, it seems like we’re more into negative [news]… but there are also a lot of people who turn away from negative news. If news started covering positive as well as negative, they will find a public for it.”

Dr Sharon Coen, Associate Professor in Media Psychology, University of Salford

Our hosts

Felicia Willow, aka the Mary Poppins of the Charity Sector, is a seasoned interim CEO and consultant in the Charity Sector, working primarily on strategy, governance, crisis and effectiveness. Her leadership roles include the Fawcett Society and the Shannon Trust. A lawyer by training, Felicia’s career has spanned government, UN and the UK charity sector (the ‘For Impact’ sector) and she finds herself increasingly focussed on discussing and challenging the systemic issues that are holding the sector back.

Felicia Willow LinkedIn profile

Felicia Willow Portrait

Chris Pitt is responsible for positive social and environmental impact at Benefact Group, a family of specialist financial services businesses owned by a charitable Trust. The Group is the 3rd largest corporate giver to charity1 and Chris oversees over £2m of giving, namely through the Movement for Good awards which give small donations to a huge diversity of causes and large grants to charities close to the customers and communities of the Group.

Chris Pitt LinkedIn profile

Chris Pitt Portrait

1 DSC – The guide to UK Company Giving 2023-24

Our guests

Pesh Framjee is a Chartered Accountant and consultant with over 35 years of global experience in the public benefit sector, specialising in governance, finance, and organisational development. He has led top teams at leading firms and was awarded Personality of the Year in 2020.

Pesh Framjee Linkedin profile

Russell Hargrave is a seasoned specialist charity journalist specialising in investigative reporting on charity sector issues. He is currently an Editor at Politico, with experience from Third Sector Magazine and Civil Society Media amongst others, following an early career in the charity sector.

Russell Hargrave LinkedIn profile

Dr Sharon Coen is an Associate Professor in Media Psychology at the University of Salford and author of the book The Psychology of Journalism. Her research focuses mainly on media communication, journalism and new media and their role in shaping (and being shaped by) political and social issues.

Dr Sharon Coen LinkedIn profile

 

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