Top tips for charity fundraising



Key steps and suggestions for your charity to take for successful fundraising.

  • Keep up communications with existing donors, such as a special email update, by creating a messaging group or with a phone call. You can even create a virtual social group that meets regularly – ideas include donors’ quiz nights or a book club.
  • Create the right message by making sure that you have a clear case for support that outlines why your charity needs funding. View our guidance on writing a case for support.
  • Emphasise Gift Aid and how it is so important to include Gift Aid with a donation. Make sure that a Gift Aid declaration box is included on the digital donation forms you create for your website and for digital fundraising events.
  • Research online giving, to begin or improve your digital fundraising. Online giving offers a range of possibilities to expand your fundraising, as well as helping your charity engage more to help you with online giving. If you have been fundraising online for a while, now is a great time to review your digital fundraising strategy.
  • Create new online or digital events to inspire people to give and to engage young people with your cause. For example, you could start an online challenge event – get your community on board to come up with their own challenge events or fundraising activity. You could use virtual fundraising platform to run the event and collection online donations. There are a variety of providers available including our commercial partner Tap Simple, who’s all-in-one event offering allows you to create and customise your tickets, host the event live or virtually, and process donations from supporters on the events page, both before and during your event.
  • Consider crowdfunding, it’s a great way to engage a much wider audience. Providers include Crowdfunder, Go Fund Me, and JustGiving crowdfunding.
  • Research possible funders. We have some useful tips to help you find funders and organise your research.
  • Consider reaching out to other charities and local groups to work in collaboration. For example, you could work with other local charities to map out the need in your local area or create joint events.