How far did our giving go?
With our new giving programme, Pay It Forward, we wanted to put giving in the hands of those who understand the impact of support the best – charities.
We awarded £2,000 to five charities who each chose the next to benefit from a £2,000 donation, who then chose the next and so on until we met our £50,000 target.
This was an experiment for us and we were excited to see how charities would Pay it Forward and what this would reveal about how charities support each other.
Find out how the five giving chains unfolded.
Our final five winning charities
Follow the journey
