How far will our giving go?
Sometimes it only takes a spark to ignite real change. We’d like to put that spark in the hands of the people who understand the impact of a little extra support. We’ll award £2,000 each to five charities across the UK and Ireland and ask them to Pay it Forward; each choosing the next charity to benefit from a £2,000 donation, who then choose the next, and so on, and so on.
It’s our hope that Pay it Forward builds in momentum, reaching further, finding causes and charities who can really benefit from the extra support, creating a community of giving that grows.
The first five charities
SCOTLAND
Kindness Homeless Street Team Glasgow SCIO
They help people suffering poverty, homelessness and vulnerability by running a community space which offers free breakfast clubs, lunches, wellbeing, cooking classes and coursers to help with mental health.
Come back on 28th April to see who they choose to pay it forward to.
NORTHERN IRELAND
TinyLife
They are dedicated to supporting premature and vulnerable babies and their families. Every year, over 1,800 babies are born too soon, too small, or too sick, and TinyLife is there every step of the way, providing emotional and practical support from hospital to home.
Come back on 28th April to see who they choose to pay it forward to.
IRELAND
Autism Assistance Dogs Ireland
They improve the lives of families with autism by providing highly trained Assistance Dogs and promoting inclusivity.
Come back on 28th April to see who they choose to pay it forward to.
WALES
Giddo’s Gift
They support teenagers and young people with a cancer diagnosis by giving gifts, wishes and short caravan breaks to bring a smile as they go through horrendous treatments.
Come back on 28th April to see who they choose to pay it forward to.
ENGLAND
Perranporth Surf Life Saving Club
They train and support volunteer lifeguards of all ages to keep beaches safe and promote ocean safety for the local community and visitors alike.
Come back on 28th April to see who they choose to pay it forward to.
Follow the journey

Kindness Homeless Street Team Glasgow SCIO
- receives £2,000
- Visit website
TinyLife
- receives £2,000
- Visit Website
Autism Assistance Dogs Ireland
- receives £2,000
- Visit Website
Giddo’s Gift
- receives £2,000
- Visit Website
Perranporth Surf Life Saving Club
- receives £2,000
- Visit Website
A new way to give something good
We’re putting giving in the hands of those who know what a donation can mean. Watch the video to find out more.
