How far did our giving go?
With our new giving programme, Pay It Forward, we wanted to put giving in the hands of those who understand the impact of support the best – charities.
We awarded £2,000 to five charities who each chose the next to benefit from a £2,000 donation, who then chose the next and so on until we met our £50,000 target.
This was an experiment for us and we were excited to see how charities would Pay it Forward and what this would reveal about how charities support each other.
Find out how the five giving chains unfolded.
A chain of kindness
One journey brought together five organisations dedicated to supporting children and families affected by cancer and other serious illnesses.
Three of those charities: Ben Saunders Foundation, Be More Ben, and PASIC Charity, joined us at our Gloucester office to connect, share stories, and celebrate their impact.
Watch the video to experience the warmth, collaboration, and compassion that defined the day.
Play Video
Follow the journey
Find out more about some of our Pay It Forward charities
Giddo’s Gift supports teenagers and young people with a cancer diagnosis by giving gifts, wishes and short caravan breaks to bring a smile as they go through horrendous treatments.
Autism Assistance Dogs Ireland (AADI) improves the lives of families with autism by providing highly trained Assistance Dogs and promoting inclusivity.
Tiny Life is Northern Ireland’s only charity dedicated to supporting premature and vulnerable babies and their families.
Kindness Homeless Street Team Glasgow SCIO helps people suffering poverty, homelessness and vulnerability.
Steps to Hope is a non-profit charity based in Edinburgh and West Lothian that aids and supports the homeless and/or those suffering from addiction.
Children’s Heartbeat Trust help children and young people with heart disease, and their families, live full and empowered lives.
Ben Saunders Foundation provide holidays in the Cotswolds for young people with cancer. The foundation was created by our son Ben who lost his battle against cancer in August 2020.
Children’s Cancer Unit Charity provide the best possible treatment and support for children and young people, and their families, facing a cancer diagnosis or complex blood disorder.
WAG-Working Animal Guardians rescue dogs who are abandoned, impounded, surrendered or neglected; ensuring all of their needs are met until permanent, forever homes are found.
West Cornwall Search & Rescue Team operate a voluntary search and rescue capability across the far southwest of mainland Britain.
Belfast Homeless Services run a drop in facility three evenings per week for people who may be at risk or are experiencing a level of homelessness.
Be More Ben supports families after the death of a child by providing counselling, other therapeutic support and a range of groups and meetings for the whole family.
PASIC supports nearly 500 families across the East Midlands when a child is diagnosed with cancer with practical, financial, social and emotional support.
East Cornwall Search and Rescue Team is made up entirely of volunteers, providing a 365 day, inland search and rescue service across East Cornwall and beyond if required.
Ben’s Den provides free holidays for children being treated for cancer and leukaemia.
Hive Cancer Support supports everyone affected by cancer and creates a vibrant and informed community.
Glow NI is a Belfast based charity, focussing on empowering women and girls with life skills to increase confidence and self-esteem.
West Wellbeing Suicide Prevention is a mental health charity offering a safe space for those in need of help and support through counselling, advocacy and befriending.
Cork DAWG’s mission is to rescue, rehabilitate, and provide new homes for unwanted, neglected and abused dogs and to give them a second chance at life.
