Press release
Norwich named UK’s Kindest City for second year running
Norwich has been crowned the UK’s Kindest City for the second year running, after residents submitted more charity nominations per head than anywhere else in the country through Benefact Group’s Movement for Good Awards.
Between January and September 2026, people in Norwich submitted an impressive 11,922 nominations for charities and good causes, demonstrating the city’s continued commitment to supporting communities both locally and across the UK.
Joining Norwich in the top ten are:
2. Milton Keynes
3. Wolverhampton
4. Plymouth
5. Swindon
6. Newcastle upon Tyne
7. Luton
8. Bath
9. Cardiff
10. Birkenhead
The recognition comes through the Benefact Group Movement for Good Awards, an annual programme which encourages the public to nominate charities close to their hearts for funding. Over the past decade, Benefact Group has donated more than £250 million to charities and good causes across the UK and Ireland.
Benefact Group is one of the UK’s most unusual financial services organisations. Owned by a charity, it gives all its available profits to good causes and includes specialist brands such as Ecclesiastical Insurance, Ansvar and EdenTree. Through Ecclesiastical Insurance, it helps protect many of the nation’s most loved and iconic buildings, from heritage landmarks and historic churches to charities, schools and community organisations.
Chris Pitt, Group Impact Director of Benefact Group, said: “It’s always inspiring to see people champion the charities and causes that mean the most to them. We’re especially grateful to the people of Norwich for taking the time to submit their nominations throughout the year. Every nomination represents a vote of confidence in the role of charities, allowing them to provide vital support in order to make a difference in their communities.
“The public response to the Movement for Good Awards was once again extraordinary this year. What began as a way to support the causes that matter most to people has grown into a nationwide force for good across the nation. Each nomination reflects the generosity and compassion of the person making it, helping more charities access the funding they need.”
Now in its eighth year, the Movement for Good Awards invites members of the public to nominate charities for funding that can help improve lives and strengthen communities across the UK and Ireland. Nominations can be made at movementforgood.com.
* To calculate which city showed the most generosity, Benefact Group compared the number of charity nominations from each city with its population size, using the latest Office for National Statistics data.
** Directory of Social Change’s UK Guides to Company Giving 2017-26.
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About the Benefact Group Movement for Good Awards
Benefact Group Movement for Good is giving away £1,120,000 in 2026 to help charities change lives for the better. For more information visit www.movementforgood.com
For media enquiries, please contact:
Nell Martin
External Communications Manager
nell.martin@benefactgroup.com
0800 783 8141
About Benefact Group
Benefact Group is a specialist financial services group owned by Benefact Trust, a charity. Since 2014, the Group has given more than £250 million to good causes. The Group comprises over 40 award-winning specialist financial businesses spanning insurance, asset management and advisory and broking services, operating in the UK, Canada, Australia and Ireland. The Directory of Social Change has recognised Benefact Group as the third largest corporate donor to charities in the UK over the last decade.
