Fundraising Resources

We know that raising those all-important funds for your charity isn’t always easy – it requires continual effort and investment. That’s why we want to offer practical support and guidance to help you fundraise successfully. Whether you are a volunteer, charity CEO, or seasoned professional fundraiser, we hope our resources will help make your charity’s strategy simpler and more successful.

Four steps for successful fundraising

1

The fundraising plan

A fundraising plan is key to establishing – both internally and externally – whether or not you can generate the income to deliver your proposed services.

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2

Researching potential donors and funders

Identifying relevant donors and funders appropriate to your cause is key. Knowing where to start helps, but knowing where to go next – finding new funding sources – is essential for sustainable fundraising.

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3

Successful grant applications and building a strong case for support

Grants can be a great source of fundraising income. A successful grant application has a persuasive pitch, watertight reasoning and crafts the perfect case for why someone should financially support your charity.

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4

Outputs, outcomes and impact reporting

Defining the outputs, outcomes and the impact is essential to any fundraising strategy and vital to making clear funding applications. Our best practice guidance will help you to get your approach right – first time.

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Fundraising webinars

Access free charity fundraising webinars produced in collaboration with the Directory of Social Change, offering expert views to help guide you through the current fundraising environment.

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Fundraising articles

Visit our fundraising article library to discover everything from digital fundraising to legacy giving.

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Fundraising in the cost-of-living crisis

With inflation shocking the economy and putting pressure on our standard of living, charity fundraisers may feel caught between a rock and a hard place.

We explore current data with Jay Kennedy, Director of Policy and Research at the Directory of Social Change, to see what it can tell fundraisers and charities about their donors right now.

Read the article

Corporate partnership report

Our annual report draws on insight and experiences from beneficiaries of our Movement for Good awards.

The latest report covers the last 12 months in the charity sector, from the end of lockdown, to the Ukraine conflict and cost of living crisis and offers practical advice and tips on how to foster genuine two-way relationships with corporate partners.

Read the report