Digital Fundraising: Tools and Tactics

The developments in digital communications mean that digital fundraising is pretty much a must for all of us now. We can no longer ignore the need to reach wider audiences through the range of platforms out there. However, that doesn’t mean that one size fits all or that you have to ‘Go Big or Go Home’. There is a digital fundraising approach for all organisation shapes and sizes. In this workshop we look at the tools available to you and the tactics you can employ to suit your circumstances. During the webinar DSC Associate Nick Day draws on his vast experience of working with charities and not-for-profit organisations to help them develop their digital fundraising and marketing. The webinar is practical, with lots of tips around do’s and don’ts.

The information in this presentation is provided for information purposes only and is general and educational in nature and does not constitute legal advice. The information contained herein should not be considered as a substitute for seeking professional advice in specific circumstances.

All opinions expressed are the individuals own and not of (or to be affiliated with) the Benefact Group plc or its group companies.

Benefact Group plc shall not be liable for your use or any reliance on, or action taken (or not taken) by you and any loss, however incurred, as a result; all responsibility for such is excluded (except for that which cannot be excluded by law) by the Benefact Group plc.

Please note that over time the information contained herein may become out of date and may not constitute best market practice, that it is subject to change and new editions may be issued to incorporate such changes. You acknowledge that Benefact Group plc have no duty to provide such changes to this presentation.

Please find below the links from Nick’s presentation for you to explore further:

Building Your Persona Canvas

Building Your Supporter Journey

Effective Content Structuring: Headlines

Content Optimisation: Keyword Research

Effective Content Structuring: Make It Visual

Other useful links

Webinar Speakers

Nick Day BA (Hons), DipDM, DET, MIDM, MCIM
DSC Associate Trainer and Marketing Practitioner, Trainer and Tutor

Hannah Jacobson, Marketing Manager, givestar