Funding Applications: A Practical Guide

Expert insights on increasing your chances of grant application success.

A photo of Layla Moosavi from the DSC

Webinar speaker

Layla Moosavi, Directory of Social Change

With over 20 years fundraising and sponsorship experience in the charitable sector and the arts, Layla has success in fundraising for large and small organisations, as well as managing a number of Corporate Partnerships over the years. Her breadth of experience means she is a good place to understand other fundraisers’ contexts and support their fundraising development needs.

In this recorded webinar, key points you need to consider when approaching and pitching to funders are explored. Layla Moosavi, DSC Associate trainer and fundraising expert, shares good practice for writing funding applications and takes you through practice exercises to help you get your pitch right. Looking at real funders criteria, including Benefact’s Movement for Good Awards, the webinar covers:

  1. How to define funder priorities
  2. Key information you need to collate for your proposals
  3. What is the difference between what trusts and foundations need and what corporate sponsors need in written applications
  4. What is a Case for Support and how do you use it in your proposals?

Webinar Companion Documents

Charity fundraising webinars

webinar thumbnail Major Donors’ Voices – Busting the Myths Qa

Q&A: Major Donors’ Voices – Busting the Myths

This Major Donors’ Voices webinar, drew more than 1,800 registrations, and far more questions than we could answer live. So, we brought fundraising consultants Louise Morris of Summit Fundraising and Davinia Batley of Champion Fundraising back, hosted by Ian Tate, to tackle the ones that came up most. From defining a major gift to making the ask, stewardship on a stretched budget and the rise of donor advised funds — here are their practical, myth-busting answers.
Major Donors’ Voices – Busting the Myths thumbanil

Major Donors’ Voices – Busting the Myths

Most fundraisers carry a mental picture of the major donor: wealthy, probably male, probably drawn to prestigious events. That picture shapes strategy and according to fundraising specialists Davinia Batley and Louise Morris, it's usually wrong. Drawing on more than 150 interviews with philanthropists and major donors, Davinia and Louise recently delivered a webinar that challenged seven of the most persistent assumptions in the sector. Over 1,700 fundraisers registered to hear it. Here’s the webinar recording and the insights that matter most.
Webinar Image, how to ensure you are set up for fundraising success

FundrAIsing: How to improve fundraising opportunities with AI

AI continues to be a hot topic. In this session we will explore the potential opportunities and challenges that rapidly developing Artificial Intelligence (AI) technology will bring for charities. We will look at how AI is already being used to help deliver charitable social missions in innovative new ways, and how the technology might radically alter the operating environment for charities in the future, by creating both new ways of working as well as new practical and ethical challenges.

Developing and nurturing high value relationships

Developing and nurturing high value relationships

Many organisations dismiss “Major Giving” because they assume it is too expensive, believe they need connections to millionaires or worry about how to justify a ‘big ask’ of donors. In this webinar, Mark Carrigan, MD Carrigan Consulting Ltd draws on his 20+ years of experience in facilitating high value relationships to show that achieving transformational results is attainable for organisations of any size. He outlines the process, provides straightforward frameworks for success, shares hard-truth realities, and offers strategies for avoiding the pitfalls.