The fundraising plan
A fundraising plan is a must to enable your organisation to have the confidence that it can generate income and run the services it provides.
To be successful, you need to understand the audience and communicate the right information to tap into the potential donor or supporter’s needs and motivations. Before asking for support, you need to understand the motivations of a potential donor or funder so that it’s a mutually beneficial experience to get the ‘yes’. The webinar focuses on:
- The current times we are operating in.
- Understanding the motivations and needs of donors/funders.
- Delivering the right message; the case for why someone should support your organisation.
- How to communicate the impact of the gift, the difference it will make and who will benefit.
Fundraising has certainly been changing during the COVID-19 pandemic and this session will share some current thoughts.
Webinar Companion Documents
Webinar speaker
Gill Jolly, Director of Achieve Consultants Ltd and Associate Trainer with Directory of Social Change
Gill, Director of Achieve Consultants Ltd, is a charity professional with an extensive and proven track record in fundraising, training and charity management. She is passionate about helping organisations and individuals achieve their full potential in terms of securing income and growing funding streams.
Gill is well known across the sector having worked for over 30 years with many different charities as well as a trainer and speaker at regional, national and international conferences. She works for organisations in the voluntary and community sector on a consultancy basis as well as undertaking interim roles at a senior level. She is also an Associate Trainer with DSC.
She writes widely and has contributed to a number of books as well as being heavily involved with the Chartered Institute of Fundraising having initially helped develop the fundraising certificate and diploma qualifications. She herself has the Diploma in Fundraising and was awarded a Fellowship by the Chartered Institute of Fundraising several years ago in recognition of her contribution to fundraising.
Charity fundraising webinars
The fundraising sources
Support from individuals, corporates and grant-making bodies are just three key areas to source income for your charity.
Going digital
Many charities are keen to tap into digital opportunities both to raise money but also to maintain relationships with donors.
Funding Applications: A Practical Guide
Expert insights on increasing your chances of grant application success.
Digital Fundraising; More questions than answers?
Watch our recorded Q&A digital fundraising webinar where your questions are answered by an expert panel.
Corporate Partnerships
Working with the Directory of Social Change we brought together an expert panel who shared their tips on all things corporate fundraising.
Managing fundraising events
Expert insights on what the cost-of-living crisis means for fundraising events.
Legacy Fundraising 101
Legacies (or gifts in Wills) are the fastest growing source of income for charities. In this recorded webinar, we attempt to simplify legacy fundraising and cover why legacy giving is growing, why people leave legacies and when and why people make a Will.
Social Media Fundraising
Over 4.7 billion people around the world use social media. It can be a fantastic way for charities to build their network, reach new audiences, share success stories and importantly, boost donations.
Cost of Living: Help and Hope
From increased demands on services to reduced donations, the current cost of living crisis is placing the charitable sector under significant pressure.
Fundraising is friend-raising: Donor care and stewardship
Effective donor care and stewardship underpin successful fundraising efforts and is all about building long term relationships.
Valuing volunteers
Volunteers are the life blood of the charitable sector. So how can we ensure we engage with and attract potential new volunteers, retain existing volunteers, and build volunteer advocacy?
Pitch-perfect funding applications
With increasing demand on funders, applications have become very competitive. To maximise your chances of success it’s vital that any application is as close to perfection as possible.
How to deliver successful fundraising challenge events
Events can provide a valuable source of funding. Join us for guidance on how to maximise income from your attendees and help your participants hit the ground running.. … or cycling, walking, skydiving, etc!
A practical introduction to social impact measurement
Being able to demonstrate the impact of your work can improve your chances of funding. Join us for this introductory session on social impact measurement and discover simple and practical steps to begin or improve your impact reporting journey.
